Moto Morini motorcycles will be assembled in Pakistan from January 2027, with the first model expected to cost about Rs. 6 lakh less than today’s imported version. Buraq Automobile, which sells the brand in Pakistan, is building a local plant that should be ready by December, its CEO Mobeen Ahmed said in comments reported by local media.

Buraq Automobile already imports and sells Benelli, Moto Morini and QJMOTOR bikes. The company is a joint venture with China’s Qianjiang Motor, Benelli’s parent company.

Rs. 6 lakh off the first bike

The first bike off the line will be the Moto Morini Alltrhike 450, an adventure bike built for both roads and rough tracks. A 300cc model will follow. Buraq Automobile also plans to assemble one more international brand, which it has not named yet.

Mobeen Ahmed said the Alltrhike 450 now costs Rs. 26 lakh as a fully imported bike. After local assembly, its price could drop to around Rs. 19.95 lakh. That is a saving of about Rs. 6 lakh, or roughly 23%. He called the new price tentative, so it could still change.

The saving comes from lower import taxes. When a bike is shipped fully built, it pays higher duty. When it arrives as a kit of parts to be put together here, known as CKD (completely knocked down), the duty is lower.

Prices could fall even more. The government is considering a new auto policy that would cut duties on these motorcycle kits further. Mobeen Ahmed said Buraq Automobile would pass any extra savings on to buyers.

Italian name, Chinese factory

Moto Morini is an old Italian brand, but a Chinese company, Zhongneng Vehicle Group, bought it in 2018. Its bikes are designed and engineered in Italy and built in China.

The Alltrhike 450 runs on a two-cylinder engine shared with Chinese brand CFMoto, making about 45 horsepower. It has a large 21-inch front wheel, an 18.5-litre fuel tank, traction control and a colour screen that can show navigation from your phone.

In Italy, the bike sells for €5,890 including tax.

Fuel-injected bikes on the way

Buraq Automobile also plans to assemble bikes with EFI (electronic fuel injection), a system that controls fuel more precisely than an old-style carburettor. Mobeen Ahmed said these bikes give better fuel economy, faster pickup and more power.

He admitted that few workshops in Pakistan can repair EFI bikes yet. Still, he expects buyers to choose them for their performance.